The lack of understanding of who’s behind the media is just the tip of the iceberg in the media illiteracy epidemic. It’s realizing that the information itself is just low-quality infotainment garbage. People have become desensitized to how unintelligent and unhelpful the discussions on major news outlets are having. What’s worse is that this is done on purpose.
Douglas Rushkoff, author of Coercion: Why We Listen to What They Say describes the problem best: “We no longer live in a world where the best man wins. It’s a world where the person who has made us believe he is the best man wins…To influence us, they disable our capacity to make reasoned judgments and appeal to deeper, perhaps unresolved, and certainly unrelated issues. ”
I love watching the news media in action. They are smart, professional and extremely convincing. I once took them seriously, but eventually I realized how contrived and narrow-minded their perspectives are.
Unfortunately, because of this perspective our perceptions and beliefs are molded continuously. The media’s main method is to convince enough influencers to go along with their message, causing the rest to just follow along.
The Media Illiteracy Epidemic Spreads To Schools
To amplify this problem, our schools do not teach us the proper skills to form our own perspectives, beliefs and thoughts. Rushkoff expresses his disgust at how the US is the only developed nation in the world that doesn’t require media literacy to be part of its public-school curriculum.
Where do most Americans get their information, thoughts and opinions from? The news media, which controls the roster of pre-approved topics. It’s a very brilliantly designed system but has the texture of one big PR stunt.
When you unplug from the media for a few months you’ll begin to realize how they have carefully framed the choices for you. Many issues like the war in Iraq are framed in a specific way to keep you from questioning the source of the problems.
For example, the media created the concept of supporting our troops. As Noam Chomsky says, “Who would want to disagree with that?” The real issue is do we agree with your policy? Interestingly enough people who disagree with our war policy are attacked as unpatriotic people who are against supporting the troops. Any reasonable unplugged person should see how ridiculous this blatant framing of thought is.
When you begin to examine who runs the show, things begin to make more sense. Let the media literacy begin.
Who Owns The Media?
StopBigMedia.com’s Big Six include current top dogs: General Electric, Walt Disney, News Corp, Time Warner, Viacom, and CBS.
The major cable players are: Comcast, TimeWarner, Cox, Cablevision and Advance.net
The major telecom players are: AT&T, Verizon, Comcast, TimeWarner, Cox, Qwest, and Advance.net
I believe that although these “leviathans” seem to grow bigger by day, our eyeballs are still what make them real. As media literacy grows and increases they will either listen to our demands or perish.
One of the reasons for interest in the LOVEolution is our ability to create media on our terms. In our case we seek to create content rooted in Unconditional Love. I personally believe much of the media is controlled by a force that has Lovelessness as their core mission.
Some call this force behind the mainstream media and governing bodies, The “Baphomet, Illuminati, or Dark Cabal”. Whatever people want to call it, this is our shadow -an unclaimed part of our collective consciousness.
As long as we realize that we are inseparable from this force, we can reclaim, integrate and Love our shadow. The natural result will be a shift from lovelessness to Love simply because we said so.
Let’s say so.
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